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Introducing Audience Hub: instant synthetic focus groups

Introducing Audience Hub: instant synthetic focus groups

Audience Hub turns your workspace into an on-demand research panel. Draw a group of AI personas from an audience, put a question or idea in front of them, and watch each one respond in character — then your own Utari clone weighs in with a synthesis and a summary, all in a single thread.

What it is

Think of it as a synthetic focus group. Instead of scheduling real interviews, you sample personas from an audience and ask them to react. Every workspace starts with three ready-made audiences — Digital Marketers, Investors, and a General Audience — and you can build your own in a couple of clicks.

How to best use it

  • Start with the right audience. Use one of the three seeded audiences, or create a new one with a name and a one-line description.
  • Enrich before you generate. A short description expands into a detailed, multi-section persona brief, so your personas come out specific instead of generic.
  • Generate up to 25 personas. Each one is a rich profile with a background, goals, and a distinct voice — not just a label.
  • Ask sharp, specific prompts. "Would you pay $20/mo for this?" gets you further than "What do you think?"
  • Read the synthesis, not just the replies. After the personas answer, your Utari clone responds with the full context and wraps up with a summary — that's where the signal is.

Examples

  • Positioning: "Here are two taglines for our launch — which one lands better, and why?"
  • Pricing: "We're considering a $49/mo Pro tier. What would make it a no-brainer versus a hard pass?"
  • Messaging: "React to this landing-page hero copy as if you just found us on social."
  • Feature validation: "Rank these three roadmap features by how much they'd change your decision to buy."

Where to find it

Open Audience Hub from your sidebar, pick an audience, sample your personas, and start asking. Your first panel is a minute away.

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